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As we mature, our skin's ability to retain moisture and elasticity weakens, which makes skin look older. Luckily there's a product at the drugstore that can help: Gold Bond's new Strength & Resilience lotion. 

Clinical studies show that thanks to its plumping moisturizers and proteins, it strengthens, increases resilience, and improves the texture of aging and mature skin. During the study, testers reported 92% improvement in moisture retention in one day; 84% improvement in skin texture in five days; and 77%  felt stronger, more resilient skin in four weeks.