An iconic men’s fashion staple is going green.
Just in time for Earth Day on April 22, Ralph Lauren launched the sale of its new eco-friendly Earth Polo made from 100 percent recycled material. Each shirt uses an average of 12 recycled plastic bottles which are spun into a microfiber yarn.
The shirts retail for $89.95 and come in four colors: Baby Blue, Stewart Green, White and Newport Blue in men’s sizes XS-XXL. Those hues were chosen because they’re the same four colors you see when you look at Earth from a distance.
In keeping with the eco-friendly theme, each color is achieved via a unique carbon dyeing process that uses no water in the application of the dye.
A statistic on the Ralph Lauren website states that 1 million plastic bottles are purchased worldwide every minute causing plastic bottles to litter oceans, beaches and landfills around the globe.
The Earth Polo is also available in women’s sizes XS-XL.
To show the company’s commitment to improving the environment, even the packaging is eco-friendly.