Alton Lane is revolutionizing the way men buy clothes by offering bespoke suits, shirts, tuxes and accessories at relatively reasonable prices. And now the men in your life can be on the cutting edge too at Alton Lane's new Charlotte store that recently opened at Atherton Mill in South End.
Co-founder Colin Hunter gave us a private tour of the handsome showroom that's a mix of manly elegance in a social club setting with a shot of whimsy. And some real shots - there's a bar in the center of the store stocked with customers' favorite libations.
There's already a built-in fan base of 100 Charlotte men who have shopped at Alton Lane's other stores in New York, Washington, Boston, Dallas, Richmond, Chicago, San Francisco, Atlanta, Nashville, Savannah and Charlottesville. That number is sure to grow as word spreads about the store's unique concept and the quality of its clothing.
Who is the Alton Lane man? They are all ages and sizes but they have one thing in common. "Our customers want to look relevant and confident," Colin says.
The pioneering idea that Colin and his business partner Peyton Jenkins had that's made their business such a success is to give men Saville Row quality clothes using 3D technology - all at reasonable prices with outstanding customer service.
New customers hop into the store's 3D body scanning booth (made by a company in Cary, N.C.) and within 30 seconds it takes 300 measurements ensuring that the clothes fit them perfectly. The store's staff works with clients to pick out the perfect clothes for their lifestyle by showing them samples of the different cuts, materials and patterns that are available.
The cloth is from the best mills in the world - the same places that supply famous men's luxury clothing brands. "There are only 8 or 10 luxury mills in Europe and everything comes from them," Colin says. "They're in Italy, England, Belgium and Scotland and they are very select about who they work with but we've been able to build relationships with them."
Soon women may be able to join the Alton Lane club. Colin hopes to have stores offering custom luxury clothing for women up and running in two years.
Alton Lane, 2000 South Boulevard, Suite 440, at Atherton Mill in South End. Hours are 10 a.m.-8 p.m. Tuesday-Saturday. Details: 888-800-8616; www.altonlane.com.