How did Halsey Schroeder, 32, become founder and CEO of Halsbrook.com, an online retailer focusing on unique, high-quality clothing for the 50 plus market?
"I was shopping online with my mom - we were going through all the usual suspects - and she told me that she would love to shop more online but all the sites seemed to cater to fast fashion and overly trendy clothes," Halsey says. "I decided I wanted to create something that fills that void."
In 2012 the Harvard Business School graduate with a love for fashion launched Halsbrook.com, which focuses on timeless pieces that are wearable and can be the basis of a fabulous wardrobe for years to come.
The site's beautifully curated collections have been a hit with shoppers. "Fifty percent of the designers we offer can only be found online with us, not in department stores," Halsey says. "A huge part of what we do is scour the market and find European and American designers with unique products."
One of the reasons Halsbrook.com has continued to grow is that its price points are in a range that's a good relationship between price and quality. It now carries 100 brands and is getting ready to launch a shoe selection.
Shoppers also love the site's Style Guide that focuses on trends and tips for putting a look together. "We try on every single item and we're always thinking about where our customers can wear it and how it might fit with pieces they already own."
Also popular is the site's Travel Guide that's filled with dreamy destinations (Charleston, S.C. was recently featured). It showcases where to stay, eat, shop and visit in each city along with suggestions for what to wear. "Travel is important to our customers, so this is a fun resource," Halsey says.
Halsbrook.com offers free shipping and free returns, plus a brilliant On Approval policy that allows customers to order up to three full-priced items and try them out at home for seven days. Only the items they keep will be charged to their credit card (there is a temporary $1 charge for each item; click here for full details). "It encourages people to take more risks - to try that silhouette they might feel unsure about," Halsey says.
If you're intrigued, here's one more reason to go to Halsbrook.com: The O Report readers get a 20% off discount sitewide April 7-April 21. This offer cannot be combined with other offers. To get this special discount, please use code OLIVIA20 at checkout. To start shopping, click here.
The O Report asked Halsey for her top spring picks. Here are a few of her favorites:
Rachel blue rose print cotton boatneck dress by Samantha Sung, $695. To order, click here.
Denim stretch linen-cotton overcoat by Amina Rubinacci, $715. To order, click here.
Dark navy off the shoulder dress by Paule Ka, $865. To order, click here.
Amandine white stretch cotton wide leg pant by Piazza Sempione, $595. To order, click here.
Arlequin lightweight wool scarf by Heart Heart Heart, $315. To order, click here.
Ivory embellished bug Merino wool shawl by Janavi, $390. To order, click here.
Flamingo cuff from Evocateur, $325. To order, click here.
Polka dot beaded clip earrings from Oscar de la Renta, $475. To order, click here.
Camelia buntal black and white minaudière by Serpui, $200. To order, click here.