New England Patriots star quarterback Tom Brady has won multiple Super Bowls. Now he's hoping to compete with meal kit subscription plans including Blue Apron and Hello Fresh with his own brand of dinners through the delivery service Purple Carrot.
His TB12 Performance Meals are advertised as being able to help athletes and active adults achieve and reach their peak performance. The healthy and organic plant-based dinners are inspired by Brady's notoriously fanatic diet.
The dinners claim to be high in protein, 100 percent plant-based, gluten-free, with limited refined sugars and soy, and free of highly processed ingredients. The average prep and cook time on each dinner is 35 minutes. Each week's offerings are posted online. This week, it's Green Curry with Kaffir Lime and Steamed Vegetables; Japanese Lamb Fritters with Millet Tabbouleh and Lemon Yogurt; and Cauliflower Steaks with Braised Cabbage and Dijon Sauce.
Yum or yuck? You decide. One thing is clear: Landing a supermodel wife (Brady is married to Brazilian bombshell Gisele) is not guaranteed. Each meal is two servings and comes with step-by-step instructions. To have three of the meals delivered to your door costs $78 per week (which averages out to $13 per serving).