It's hard to believe that the bunches of bright yellow Immortelle flower from Corsica clustered around a display at the L'Occitane store at SouthPark mall were cut almost five years ago. It's a visual reminder of the flower's everlasting beauty - for centuries its been known as a flower that never fades. It also illustrates why the French beauty brand's Divine line made from the flowers is so popular.

The flowers are grown on L'Occitane's own organic Immortelle plantation in Corsica. Two bestsellers are the Divine Cream (almost 100 of the flowers are in each jar; $110) and the Divine Youth Oil (made of Immortelle essential oil, $108). L'Occitane store at SouthPark Mall, 4400 Sharon Road. 704-362-4324; usa.loccitaneusa.com